It might be pure marketing genius to have album names like "Freebasing with Kevin Bacon" and "Huffing Glue with Hasslehoff"; comedic emcee Jarren Benton definitely knows what he's doing. The Georgia-based rapper not only has fast-spitting humorous rhymes with hot, sweaty party music, but he has big plans for the future. Benton recently launched his own label and has a new studio album, "Mink Coat Killa," out this week. Fans can look forward to a more refined production value, but still expect the "style, skill, and not givin' a fuck" feel on the new album and on stage.
Jerron Benton will perform with Bingx and Caleb Brown on Monday, July 3, at California Brew Haus, 402 West Ridge Road. 6 p.m. $20-$65. ticketfly.com; iamjarrenbenton.com.